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The new movie "Bachelorette" has been kind of a media sensation on On Demand, where it hit number one on iTunes. Now it hits movie theatres.

Comparisons to the movie "Bridesmaids" will be inevitable, but the truth is this film is based on writer director Leslye Headland's off-Broadway play which came out way before the Kristen Wiig comedy hit theatres.

So looking at this on its own terms, we've got three best friends from high school who are ready to party big time in New York City for a bachelorette party right before the big wedding takes place.

But bride to be Becky, played by Rebel Wilson, who these girls called Pig Face in high school, wants more of a low key affair.

So her buddies, Kirsten Dunst, Isla Fisher and Lizzy Caplan, decide to have a wild night despite their friend's wishes.

Most of the plot surrounds the wedding dress, which unbeknownst to Becky gets ripped as these mean girls are playing with it, goofing on how big it is.

Consequently, they spend most of the night carrying the garment around town, trying to get it fixed by morning and in the process the dress gets more mangled and stained.

There's lots of drug use by the gals, particularly cocaine. Caplan's character has relationship issues with an old beau, played by Adam Scott, while James Marsden's is around briefly too and Dunst's character, who's the leader of the pack, seethes with jealousy that her overweight, underachieving friend has beat her to the altar.

Some of this is funny, but a lot of it misses the mark, as many jokes and gags fall flat. One can't understand how sweet Becky, who was ridiculed by these girls in high school, would even want these gals at her wedding, let alone have them plan her bachelorette party.

But that aside, even if I were to buy into this, Becky's buddies aren't likeable, which makes the movie lack heart.