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Nintendo has begun selling its 3-D handheld, the 3DS. A mass 3-D "glasses toss" at a recent launch event in Union Square was designed to hammer home the point that the device is a glasses-free 3-D handheld.

"It took a little while for my eyes to adjust when I first did it but the 3-D is just amazing," said one user.

"So silly but I feel like I can touch it. I'm actually missing one contact, so I think it looks even more 3-D," said another.

The 3-D effect, which incidentally cannot be caputred by the camera lens, can be adjusted with a slider from the full effect, all the way down to 2-D, which Nintendo recommends for children ages six and under. The company says 3-D games are just part of what the system can do.

"You can take photographs and watch video all in 3-D without the need for glasses," said Marc Franklin of Nintendo. "We're going to have the Nintendo eShop available in May and what this does is launch a bunch of different features for the system. One is a short-form video service that lets you see 3-D Hollywood movie trailers. It also has other content like music videos and comedy clips. Another thing we announced was later this summer you're going to be allowed to use the Netflix service on your 3DS."

Currently, Netflix is not available in 3-D.

If the 3DS can do all that some believe, many are hoping the it will serve as a catalyst for the 3-D industry as a whole, warming people up to the idea of going all in with 3-D. Maybe consumers will consider buying a 3-D TV set for the living room, a 3-D Blu-ray player and even a 3-D camcorder.

"I think that's a good point the fact that you've got a 3-D product at $249 that can literally be in everybody's hands is a kick start to it," said Best Buy President Mike Vitelli.

As mentioned, the 3DS is on sale now for $249 and the 3-D games for the system run around $40 apiece.