Updated 11/22/2008 11:09 AM

WOW whitens smiles

By: Heather Childers

WOW whitens smiles
Whitening on Wheels, or WOW, is the first mobile teeth whitening business in the United States that has been approved by the Food and Drug Administration.

People can get their teeth whitened in a safe and effective way in only 15 minutes, without having to go to a dentist.

And it costs less, too. WOW charges $99 for what could be between $500 and $1,000 in a dentist’s office.

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WOW said that results can be anywhere from three to six shades whiter after going through their process.

“A smile is one of the most important things that people have, and I just wanted to help people to be able to share that with others,” David Hoe of WOW said.

Marcus Hall, who decided to use WOW to whiten his teeth, said he was amazed with how well it worked.

WOW said that their program can double as a business opportunity. It costs around $4,000 to host an event, and can be used for fundraisers, corporate events, salons, and other opportunities.