Updated 02/16/2009 07:54 PM
Fired local radio stars take to the streets
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GREENSBORO, N.C. – Two Triad-area radio personalities were out on Wendover Avenue Monday afternoon begging for jobs after they say they were fired from Magic 94.1 because of the bad economy.
“We were told about 15 minutes before our air shift ended [Friday] that the boss wanted to see us in his office, and in our business, the translation of that means you're fired,” Wendy Gatlin, a former 94.1 radio personality, said.
Former 94.1 radio personality Bob Campbell said the pair hoped to provide a little encouragement to those struck by the economic downturn.
“Because we're just a public face on a problem that's hitting so many people across the Triad right now, so we can come out here and remind people that we are all in this together," Campbell said. "So keep your chin up, don't give up and we'll all get through it.”
Wilfred Tremblay, High Point University's director of the Nido Qubein School of Communication, said local media is going through some growing pains.
“We have a recession, or at least most people are defining it as a recession, which significantly impacts the advertising business, and most media is advertising driven,” Tremblay said.
And he says radio has never been a field known for job security.
“Historically, that's a very dramatic business. You come into work one day planning to do a rock-and-roll show and they've changed formats into country and Western or you're automated or something else," Tremblay said. "That's been going on for a long time.”
But these two radio personalities say they'll hit the ground running.
“We are going to look for a job just like so many other people are doing right now,” Campbell said.
In a statement released by Magic 94.1, the promotions manager said the pair's show was canceled due to poor ratings.