Coca-Cola's 'Recycle & Win' program comes to Triad
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GREENSBORO -- Coca-Cola, Harris Teeter and the Triad's three largest cities are partnering in a program to promote good recycling practices.
The curbside program will reward people in Greensboro, Winston-Salem and High Point who recycle properly with gift cards from the supermarket chain.
Coca-Cola initiated the "Recycle & Win" program in Charlotte and Raleigh in 2009.
"(It's) about us really making a true commitment to recycling and recovering a big, large portion of our recycling footprint," said the company's Bryan Evans.
The company wants to convince more people in Greensboro, Winston-Salem and High Point to recycle and teach those who already do, to do it correctly.
"We will be giving away 400 $50 Harris Teeter gift cards for residents in Greensboro, Winston-Salem and High Point over the next six months who are doing the right thing," said Coca-Cola vice president Lauren Steele.
People who choose to participate would put a sticker they receive in the mail on their recycle bin or receptacle, which could make them eligible for one of the gift cards. The mailer also will include an important list of the dos and don'ts of recycling.
"What to recycle and what not to recycle,” said Steele. “That makes the recycling stream cleaner."
It won't be enough to have the sticker on a recycling receptacle to win. In order to turn green into green, a prize patrol will check the contents to make sure a resident recycles the right stuff.
"We just want to make sure that they're putting what they need to in their carts and they're recycling properly," said Melanie Bruton, a superintendent with High Point's recycling division.
Each city will have its own "Recycle & Win" prize patrol vehicle and officials said they believe the chance to win one of the gift cards would encourage some people who have never recycled to adopt the practice.
"Our citizen participation is over 60 percent,” said Sheldon Smith, Greensboro's solid waste manager. “We hope with this program that we will at least be able to increase our recycling even more."
The 6-month Recycle & Win program will run from July 9 through Jan. 4, 2013.